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Contingency Marketing Plans

Have you ever thought about who will run your business if something happened to you personally for a short or an extended period of time? Who would run the company? How would you recover quickly?

What if there was a situation that occurred either directly with you or due to an outside set of circumstances, that had a major impact on the livelihood and the day-to-day operations of your business?

  • What would be the first steps you would need to take to prevent client loss?Contingency Planning  bubble man
  • What would you do to keep your doors open in any state of emergency?
  • Who would run the company?  
  • How would you recover quickly?

These questions may be difficult to answer at first, however, one of the most important things you can ever do for your company is to have a contingency marketing plan ready to go for keeping your business operational during the time of an emergency.

As the key personnel in your company the best thing you can do for your company is to set up systems so that others know what to do, went to do it, how to do it and why.  This is vitally important for day-to-day operations. It is imperative in the event of an emergency.

All too often, business owners and executives keep the information on how to run the company in their head.  During our many years of business, we have encountered too many situations where the main business owner I became injured, impacted by a devastating illness, or worse yet died suddenly.   In our conversations with  the staff left behind at these companies, each time the situation with the same: all the people who work for the business were shocked and lost with an idea of what to do next.

Working with Sweet Marketing Solutions you have an opportunity to be proactive by creating a contingency marketing plan for your company.

This specific type of a plan will enable your staff to work with our team so that we can either take over the role of marketing or assist with the implementation of the marketing your company needs to keep it going during an emergency.

Depending upon the depth  and details your contingency marketing plan needs, we can also provide additional resources to help develop a higher-level business operations contingency plan.

The time to develop a contingency marketing plan is now.

When the emergency happens, it’s too late.

Our company has experience in dealing with emergency situations. Whether it’s been the California wildfires, earthquakes, floods, medical illnesses, staff injuries, loss of key C-Level Executives, and even employee theft of sensitive data- we have helped many of our clients adjust quickly with their day-to-day operations and marketing, giving them peace of mind and solid cash flow to come back to. 

Contact us today to set up a private call with one of our key marketing strategists to talk about options for your contingency marketing plan.