Often we are asked – “What really is the best way to market and promote your business?”
The answer is right here: you have to have a blend of online and off-line marketing. Your website needs to be the ‘hub’ of it.
Depending on your business type, the industry you work in, your budget and who your ideal clients are…your integrated plan will be different than the next persons’.
Everything nowadays revolves around a website. What we do is work with you to clarify what your growth goals are, how your business is set up, how you want your website and marketing to work for you. Then we take into consideration your budget, the marketing your currently are doing, and then we develop the integrated marketing plan that will become part of your business growth system easily and very effectively.
Integrated Marketing Communications (IMC), according to The American Marketing Association, is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy.
This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television, face to face networking, events and more.
- Integrated Marketing Communications is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
- In practice, the goal of IMC is to create and sustain a single look or message in all elements of a marketing campaign.
- A successful integrated marketing communication plan will customize what is needed for the client based on time, budget and resources to reach target or goals.
There has been a huge shift in how consumers buy today. A marketing plan that incorporates the understanding of integrated marketing communication is vital in order to help your company transition marketing into sales. We specialize in development of customized integrated marketing plans for our clients.
Where do you start if you are not integrated yet? Start by contacting us to set up a time for a private, complimentary consultation with one of our lead marketing experts.